Here is Tom's example.
http://www.musicglobalization.com/
And here is what he had to say about it:
"This blog discusses in detail several different issues regarding the music business that have arose over the past few years. As the music industry continues to change, artists & bands are noticing a shift in revenue streams. In the old days, selling records was the highest source of income. Bands would go on tour to support their records. Now, bands are putting out records to support their tours. Music has become more of a "branding" game. Artists & Bands are surviving off merchandise sales (T shirst, hats, hoodies, posters), ticket sales, & other "trademark" affiliated forms of income. Bands are now giving more insight into their lives and providing their fans with more ways to feel a part of the music. By using social media tools such as twitter, facebook, U stream (similar to skype), and blogs, fans can monitor their favorite artists and bands on a daily basis. In this day and age, it is important to develope strong relationships with fans so that when a band goes on tour, all the fans that are following them on twitter and reading their blog posts will purchase tickets to the show and hopefully a piece of merch as well. Meet and greets are becoming more common to further promote the artist-fan relationship."
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